Step into the world of effortless shopping with Amazon Fresh, your one-stop destination for all your grocery needs. As a Prime member, enjoy the luxury of same-day delivery or pickup at select locations, making grocery shopping a breeze. Offering cutting-edge shopping experiences, featuring Order Ahead and Alexa Shopping List in the Amazon app, shopping has never been more convenient. Say goodbye to long lines with the Amazon Dash Cart and Just Walk Out shopping, saving you time and making your shopping trip a breeze.

Join us in the celebration of the grand opening of Amazon Fresh in Federal Way, as I captured how Amazon brings a new level of shopping experience to the community. Get ready to immerse yourself in a world of customer excitement and see for yourself why Amazon Fresh is the talk of the town.


  • Amazon Fresh
  • DNA


  • Pre-production
  • BTS video
  • Post-production
  • Sizzle Reel for grand opening


  • 2 Panasonic GH5s
  • Lumix 12-35mm
  • Leica 15mm
  • 2 Zhiyun Crane 3 gimbals
  • Aputure 120D
  • Rode Boom mic


  • Kat O’hara – Production
  • Isabelle Kelley – Associate Producer
  • Kenny Carpenter – BTS Shooter & Editor


Here are the moments that precede the much-anticipated event, including the setup and preparation process.


The beginning of the grand celebration as the mayor sets the tone for the day, performing the honors of cutting the ribbon and officially opening the doors to Amazon Fresh’s latest store.


This slide shows the initial concepts for the beats the sizzle reel was going to hit in the 2 minute time frame. Much of the photos and flow was based on the run of show for previous Amazon Fresh grand openings across the country.


This was the initial shot list designed in pre-production based on the  run of show of previous Amazon Fresh Grand Openings. Eventually the Sizzle reel was changed to 2 minute length and featured interviews as quick VO snippets.


Initial drafting of all gear necessary for achieving the content capture in the shot list. Midway through pre-production the client offered a higher budget to cover for a second camera and additional rentals to include gear necessary to interview. Most gear was sourced by myself and DNA.


The client asked for the video to be finished by the end of the month. Most of the post production dates were designed by Kat and myself to get reviews by the team at DNA. Although only one round was listed in this initial timeline slide, the video went through 3 drafts before it went to client for approval.