DNA WARC
PABST BLUE RIBBON
DNA WARC SUBMISSION
Come along as we delve into DNA’s stunning tribute to Pabst’s legacy, breathing new life into a campaign that only PBR could dream up – ‘This is the Place.’ I was honored to join DNA in crafting this exquisite WARC video submission, showcasing the artistry and dedication that brought this masterpiece to fruition
FOCUS GROUP STUDIES
CLIENTS
- DNA
ROLES & DELIVERABLES
- 2 Minute WARC Edit
- 2 Minute DNA Focus Group Case Study
- 2 Minute PBR Motel Edit
GEAR
- Premiere Pro
- After Effects
- DaVinci Resolve
TEAM
- Allyson Paisley – Creative Direction
- Becky Nissel – Copy & Lyrics
- Lindell Serrin – Art Direction & GFX
- Maddy Giordano – Senior Integrated Producer
- Kenny Carpenter – Editor, Motion, and GFX
- PICO – Music
OUTCOME: WARC AWARD FOR EFFECTIVENESS
“Big news, y’all. DNA (i.e., us) was just awarded Bronze at the WARC Awards for Effectiveness in the Instant Impact category for our Pabst is the Place campaign.
For anyone out there who doesn’t know, the WARC Awards for Effectiveness are a pretty big deal. They shine a light on our industry’s most inspiring and effective work. Delivered in association with Cannes Lions, the awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder…
Alongside goliath brands like Pepsi, Wendy’s and the NAACP, DNA won in the Instant Impact category, which features work that demonstrates immediate impact for a brand that directly led to commercial gain, behavior change, or new opportunities for long-term growth. And this is exactly what we accomplished with our campaign for Pabst Blue Ribbon.”