PABST BLUE RIBBON
Come along as we delve into DNA’s stunning tribute to Pabst’s legacy, breathing new life into a campaign that only PBR could dream up – ‘This is the Place.’ I was honored to join DNA in crafting this exquisite WARC video submission, showcasing the artistry and dedication that brought this masterpiece to fruition
“Big news, y’all. DNA (i.e., us) was just awarded Bronze at the WARC Awards for Effectiveness in the Instant Impact category for our Pabst is the Place campaign.
For anyone out there who doesn’t know, the WARC Awards for Effectiveness are a pretty big deal. They shine a light on our industry’s most inspiring and effective work. Delivered in association with Cannes Lions, the awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder…
Alongside goliath brands like Pepsi, Wendy’s and the NAACP, DNA won in the Instant Impact category, which features work that demonstrates immediate impact for a brand that directly led to commercial gain, behavior change, or new opportunities for long-term growth. And this is exactly what we accomplished with our campaign for Pabst Blue Ribbon.”