DNA gave us (the interns) the opportunity to express our social outros however we felt. There were specific guidelines on how DNA would introduce a new employee, so we used that as our foundation and added a little flavor.
Roles and Deliverables
- Motion Graphics
- Dae’onna Clark – Art Direction
- Ben Morrison – Art Direction
- Alyssa King – Copy
- Kenny Carpenter – Motion Graphics
The original layout for the graphics follow the DNA social brand guidelines for new hires. After Ben and Dae’onna designed the graphics, I built gradient motion backgrounds based on DNA’s color pairs. From there I created additional motion graphics based on each persons personality and interest.