KEXP’s objective is to develop a broader audience specifically among millennials and Gen Z. The executive team was looking for ways to garner interest from younger demographics and I pitched to the executive team to host a live Hip Hop event. This led to creating the first-ever KEXP Street Sounds Live, with performances by Parisalexa, J’von, and Soultanz. Hosted by KEXP DJs Stas THE Boss and Mike Ramos.

KEXP STREET SOUNDS LIVE
CLIENT
- KEXP
Responsibilities
- Lead Event Organization
- Booking
- Oversaw Budgeting
- Managed Timeline
- Coordinated Marketing
- Sponsorship outreach
- Directed volunteers
TEAM
- Kenny Carpenter – Event Production Lead
- McKenna Haley – Mentor
- Andrea Friedman – Mentor
- Stas THE Boss – Host & DJ
- Mike Ramos – Host & DJ
- Dusty Henry – Social Copy and Marketing
- Joel Simard – Photography
Related Press

Sound & Vision: Parisalexa on the Music Industry and Her Career So Far via KEXP
At just 21 years old, Parisalexa already has a publishing deal writing music for established artists, she's created a national following around her own music and has appeared on the…
Event Milestones
1100
Live Listeners
251
Ticket Sales
7,000
Revenue