PABST BLUE RIBBON
“THIS IS THE PLACE”
Pabst is not a specific location you can find on a map, nor is it a select moment you can point to in history. It’s a mindset. One made up of all these little details that point to nostalgia, simplicity, and enjoyment. Beyond the video ads, the “This Is The Place” campaign also featured an activation build out in Traverse City, Michigan.
CLIENT
- Pabst Blue Ribbon
Roles and Deliverables
- BTS video
- PA for “This is the place” shoot
- Guide Book Business Listing
- Guide Book Business Outreach
- Tiktok Kickoff Video
GEAR
- Panasonic GH5
- Lumix 12-35mm
TEAM
- Allyson Paisley – Creative Direction
- Becky Nissel – Copy
- Lindell Serrin – Art Direction
- Cledisson Jules – Designer
- Maddy Giordano – Production
- Kenny Carpenter – Production Intern
Production BTS
In addition to PA’ing the video shoot, I shot BTS footage on my GH5 on set and at Hotopp – a production studio which designed and created the production build outs for the activation.
Guide Book
For the activation guide book, I collaborated on researching the featured locations and coordinated image authorizations by contacting business owners & image owners. Designs by Cledisson Jules. Copy by Becky Nissel.
